An owner of the Amityville-based CGT Marketing, Mitch Tobol has worked with startups to multinational corporations across wide-ranging industries for more than 35 years. Today, he guides his clients through the elusive digital-dominant advertising world to help them build their brands.

Tobol is also a program instructor at Hofstra’s Entrepreneurship Assistance Center. The university will sponsor a series of talks he will give this spring. (More information below).

Patch caught up with Tobol recently to get a pulse on all things marketing, from the rise of influencers to Generations Z-ers as the largest demographic to consumers' greater expectations since the pandemic. READ MORE